India has been developing the startup culture quite seriously over the past half a decade. In this time I’ve seen dozens of ventures pop up and quite a few of them fizzle out. If you’ve gone through a startup bootcamp or an equivalent program, you’ve probably heard the stats. Failure rate of startups is pretty high. I admit, I am concerned. Not about the high failure rate. It’s about why quite a few Indian startups are failing these days.
I am concerned because they seem to not be getting their basics right. Most startup schools and accelerators tell you things that usually go wrong. Repeatedly. Yet there are other things they don’t tell you. Things they’d think are common sense.
Sometimes it is hard to spot these from the outside but if you do see these signs, you better have taken your ERT training seriously because the building is on fire and you better be prepared to evacuate people.